Mehdi Fallah Nooshabadi; Seyed Mojtaba Mahmoudzadeh; Abbas Abbaspour; Mehdi yazdanshenas
Abstract
The purpose of the current research is to identify and rank the dimensions and components of the employer brand pattern of the Ministry of Education in order to absorb and retain talented and specialized human resources. The current type of research is applied based on the purpose, based on the data ...
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The purpose of the current research is to identify and rank the dimensions and components of the employer brand pattern of the Ministry of Education in order to absorb and retain talented and specialized human resources. The current type of research is applied based on the purpose, based on the data collection method, documentary-survey and descriptive-analytical based on the nature. The method of data analysis in the qualitative phase was theme analysis, and in the quantitative phase, confirmatory factor analysis was used. In order to rank the dimensions and components of the pattern, the Multiple Attribute Decision Making method and the SAW technique were used. The findings of the research, which led to the identification of the dimensions and components of the employer brand pattern of the Ministry of Education, include: 7 dimensions, 28 components and 64 indicators. The results of the ranking of the dimensions of the pattern showed that, after the human resources management system, the brand strategy is the second and brand promotion and development ranks seventh. Therefore, according to the first rank of the human resources management system in the ranking process of the dimensions of the pattern, systemization and continuous movement within the framework of this system and structure should be defined and explained in accordance with scientific, efficient and capable management in the field of human resources management of the Ministry of Education.
